A fresh, robust, and easy-to-use financial broadcast platform empowers and inspires investors at all levels
Company
tastytrade
Designed
2013–2016
Role
Art director
Principal designer
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tastytrade empowers and inspires active investors at all levels through its namesake financial broadcast network, and dough, its innovative and highly visual interactive trading platform.
As Art Director from 2014 to 2016, I spearheaded a variety of digital and branding projects, including a complete redesign of tastytrade.com, where users could view the live broadcast, watch pre-produced content, and read articles about a variety of investment strategies.
Theo app
In late 2014 I developed the brand for the Theo app for iPhone and Android. Theo offered an innovative way for traders to keep in-touch with their trading positions around-the-clock. It allowed them to see what their brokerage account was doing when the markets rallied overnight.
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